Meta Ads Course – Master Facebook & Instagram Advertising with SoftHub

Welcome to the Meta Ads Course by SoftHub – your step-by-step blueprint for running high-converting, profitable advertising campaigns across Facebook, Instagram, Messenger, and the broader Meta network.

Whether you’re a beginner or a business owner trying to reduce dependency on trial-and-error ad spend, this course gives you everything you need to confidently plan, launch, manage, and scale Meta Ads like a professional media buyer.

Meta (formerly Facebook) continues to dominate the online advertising space with more than 3 billion active users across its platforms. This is your opportunity to tap into that reach and target customers with unmatched precision.

Why Learn Meta Ads?

Every day, millions of people interact with businesses through Facebook and Instagram. The Meta Ads platform lets you reach your ideal customer based on demographics, interests, behaviors, and intent — whether they’re just discovering your brand or ready to make a purchase.

From lead generation and sales to brand awareness and retargeting, Meta Ads offer the most versatile, cost-effective ad solution for businesses of all sizes. But success isn’t guaranteed without knowledge. That’s where SoftHub’s Meta Ads Course bridges the gap between ad spend and real results.

Who Is This Course For?

This course is ideal for:

• Entrepreneurs and Small Business Owners looking to grow online sales

• Freelancers and Digital Marketers seeking high-income skills

• Agencies looking to train staff or offer Meta Ads services

• Aspiring Media Buyers aiming to land jobs or contracts

• E-Commerce Store Owners wanting to scale their stores through paid ads

• Students and Career Switchers entering the digital marketing world

Whether you’re starting from zero or struggling to make your current ads profitable, this course will provide clarity, structure, and confidence.

What You’ll Learn

This course is designed to take you from beginner to expert using a blend of strategic lessons, hands-on tutorials, and real campaign examples. You won’t just learn how to run ads — you’ll learn why certain decisions matter and how to troubleshoot when results aren’t ideal.

🔹 Module 1: Introduction to Meta Advertising

• How Meta Ads work in 2025

• Understanding the Meta Business Suite

• Campaign structure: Campaign > Ad Set > Ads

• The role of the algorithm & bidding models

🔹 Module 2: Setting Up for Success

• Creating a Business Manager account

• Installing the Meta Pixel & Conversions API

• Setting up Events, Aggregated Event Measurement, and Custom Conversions

• Audience & data compliance: GDPR, iOS14+ considerations

🔹 Module 3: Campaign Objectives & Strategy

• Choosing the right campaign goal (traffic, engagement, sales, etc.)

• Funnel structure: TOF (Top of Funnel), MOF (Middle), BOF (Bottom)

• Matching creatives and offers to the buying stage

• When to use Advantage+ Campaigns

🔹 Module 4: Targeting and Audience Building

• Core targeting (age, interests, location)

• Custom audiences (website visitors, video viewers, etc.)

• Lookalike audiences – how to build and scale

• Using exclusions and layered targeting for precision

🔹 Module 5: Ad Creative Mastery

• Designing thumb-stopping images and videos

• Writing headlines and primary text that convert

• A/B testing creative elements

• Best practices for Story, Feed, Reels, and Carousel ads

🔹 Module 6: Budgeting & Bidding

• How to set budgets for new vs. scaled campaigns

• CBO vs ABO (Campaign vs Ad Set budget)

• Understanding ROAS (Return on Ad Spend)

• Manual bidding vs. lowest-cost bidding

🔹 Module 7: Optimization & Scaling

• Reading analytics in Ads Manager

• What metrics matter (CTR, CPC, CPM, ROAS)

• How to pause, duplicate, or scale winners

• Scaling vertically vs. horizontally

🔹 Module 8: Retargeting & Sales Funnels

• Building custom retargeting sequences

• Retargeting website visitors, video watchers, cart abandoners

• Dynamic product ads (DPA) for e-commerce

• Funnel mapping and sequencing with messaging

🔹 Module 9: Ad Policy & Account Safety

• Understanding Meta’s ad policies

• Avoiding disapprovals and bans

• What to do if your account is restricted

• Creating backup assets and structures

Key Course Features

What sets the SoftHub Meta Ads Course apart?

✅ Beginner-Friendly, Yet Advanced
Whether you’re launching your first campaign or optimizing for scale, the course adapts to your pace.

✅ 100% Practical & Up-to-Date
You’ll work with real dashboards, walkthroughs, and Meta’s latest interface (2025 updates included).

✅ Live Campaign Walkthroughs
See campaigns being built, optimized, and analyzed in real time.

✅ Bonus Templates & Frameworks
Get ready-to-use ad templates, funnel blueprints, budget planners, and reporting sheets.

✅ Lifetime Access
Enroll once and get free access to updates as Meta changes its algorithms and tools.

✅ SoftHub Certification
Upon completion, you’ll receive a certificate you can share on LinkedIn or your resume to prove your skill.

Course Format & Structure

• Delivery: 100% Online, Self-paced

• Modules: 9 Core + 3 Bonus Masterclasses

• Duration: 6–8 Weeks (flexible)

• Language: English

• Tools Covered: Meta Business Suite, Pixel, Ads Manager, Creative Studio

• Level: Beginner to Intermediate

• Support: Live chat + student community + Q&A sessions

• Access: Lifetime access with ongoing updates

Bonus Content

🎁 Bonus Masterclass: How to Land Clients with Meta Ads
🎁 Winning Ad Copy Templates for different industries
🎁 6-Figure Media Buyer Checklist
🎁 Funnel Frameworks for Lead Gen & E-Commerce
🎁 Ad Spend Calculator + Budget Planner

What You’ll Be Able to Do

By the end of the Meta Ads Course, you’ll be able to:

• Launch successful ad campaigns on Facebook and Instagram

• Understand targeting, copywriting, creative, and funnel design

• Use data to optimize performance and scale campaigns

• Create audiences and retarget users for maximum ROI

• Reduce wasted ad spend and increase conversion rates

• Confidently offer Meta Ads as a paid freelance or agency service

• Apply for jobs as a Meta Ads specialist or digital marketer

Student Reviews

“I was burning money on Facebook ads with no results. This course changed everything. I now run ads profitably and just landed my first client.”
— Rida A., Freelancer

“SoftHub teaches in a way that’s easy to follow even if you’re new. I got my first sale in just two weeks of applying what I learned.”
— Waleed K., Shopify Store Owner

“Clear, structured, and constantly updated. If you want to take Meta Ads seriously, this is the best place to start.”
— Fatima S., Digital Marketing Manager

Enroll Today – Turn Ad Spend into Sales

If you’re ready to take control of your advertising and stop guessing what works, the Meta Ads Course by SoftHub is your ultimate roadmap.

No more wasted budgets. No more “boosted” posts that go nowhere. Learn how to run real campaigns, drive real results, and grow your business — or someone else’s — using one of the most powerful advertising platforms in the world.

🔗 [Enroll Now]
Gain real skills. Get real results. Become a Meta Ads specialist with SoftHub.

About SoftHub

At SoftHub, we’re committed to helping learners develop high-value, practical digital skills that drive careers and businesses forward. Our expert-led courses in marketing, design, e-commerce, and development are trusted by thousands of students and professionals around the world.

Join the SoftHub learning community and unlock your potential in the digital economy.